Checkout abandonment: 6 reasons you can see in replay
6 min read
70.22% of carts are abandoned (Baymard). The 6 most common checkout reasons — and how to make each one visible in session replay and funnels.
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Articles on checkout abandonment, session replay, funnels and GDPR-compliant analytics. Researched, sourced, no fluff.
Hotjar is now Contentsquare: what it means for GDPR
4 min read
Hotjar has been part of Contentsquare since July 2025. What the merger means for pricing, data flows and GDPR — a short briefing, as of July 2026.
Read articleHow to use session recordings under GDPR
6 min read
A practical guide: consent under GDPR and § 25 TDDDG, client-side masking, IP anonymisation, DPA, retention periods and DPIA — step by step.
Read articleMicrosoft Clarity is free — what happens to the data?
6 min read
Clarity is free forever, with no traffic limits. What Microsoft's own docs say about cookies, advertising and data use — soberly sorted. As of July 2026.
Read articleCookieless tracking: measure behavior, fewer hurdles
5 min read
What cookieless tracking really buys you — and what it honestly doesn't: consent stays mandatory. How visz.ai measures behavior without a single cookie.
Read articleHow to read heatmaps: click, scroll and move maps
6 min read
A practical guide to click, scroll and move heatmaps: fold line, 50% drop-off, attention cliff, hesitation zones — and how to avoid misreading them.
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